Swiss SRG's general director calls for co-operation in Internet advertising - report.

(ADPnews) - Jun 27, 2011 - Roger de Weck, general director of Swiss broadcasting corporation SRG SSR, called Swiss media houses to co-operate in Internet advertising, he told Swiss papers Tages-Anzeiger and Bund.

According to Weck, this is the only way for companies to face global players such as Google (NASDAQ:GOOG) and Facebook.

If SRG weakens, Swiss private publishing houses will not get any stronger, Weck said. Google and Facebook have a share of 70% in the online advertising market.